MBA考试 - 题库列表

• 论证有效性分析分析下列论证中存在的缺陷与漏洞，选择若干要点，对该论证的有效性进行分析和评述。        某专家认为：“房价下降，需要救市。”目前该市88%的家庭拥有自有住房，一旦房价大跌，这些家庭的资产就会大幅缩水，部分贷款购房的家庭甚至会变为“负资产”，因此引发大量“断供”事件，甚至拖垮银行。 房地产业是支柱产业，也是带动性很强的龙头产业。一旦房价下降，必然导致房地产投资大幅下降，进而拖累其他行业，造成经济萎缩、失业增多。        楼市大落，土地市场也将进入不景气周期，政府土地出让收益会大幅减少，相应的城市建设、城市管理和民生保障资金也会大幅减少，最终受害的还是老百姓。现在全国已有18个城市出台“救楼市”政策，这也说明该市出台“房地产新政”是适时的、正确的。
• 论证有效性分析分析下列论证中存在的缺陷与漏洞，选择若干要点，对该论证的有效性进行分析和评述。         下面材料摘自大自然副总裁撰写的一份备忘录。大自然是一家出售与健康相关产品的连锁商店。        “以往的经验表明，如果一个地区的居民对健康生活高度关注，那么我们的商店的盈利就会很高。我们下一个新的店址应该选在良苑地区，因为这个地区有许多对健康生活高度关注的居民。良苑地区的商业报告说运动鞋和运动服装的销售量达到了前所未有的高度。当地一些康体俱乐部前些年因为缺乏客源而倒闭，但是最近，康体俱乐部的会员比以往任何时候都多，减肥训练和体操班总是人员爆满。我们还可以预料到未来一些潜在的新生代顾客群：良苑地区在校学生被要求参加一个叫作‘终身健康’的项目，这个项目强调从小开始常规锻炼的好处。”
• 论证有效性分析分析下列论证中存在的缺陷与漏洞，选择若干要点，对该论证的有效性进行分析和评述。         下文摘录于“奥林匹克食品集团”给它的股票持有者的一份年度报告：         随着时间的推移，加工成本会逐渐下降，原因是企业改进了工艺从而提高了效率。以彩照冲印为例，1970年冲印一张3×5英寸的照片成本为50美分；到了1984年，成本降到20美分。食品加工的情况也一样。我们奥林匹克食品集团马上要迎来25周年庆典，这么长的从业经历，无疑可以使我们建立信心：本公司可以实现成本最小化和利润最大化。
• 论证有效性分析分析下列论证中存在的缺陷与漏洞，选择若干要点，对该论证的有效性进行分析和评述。         在马瑞地区，开一个爵士乐俱乐部能够给公司带来大量的利润。现在，离这个地区最近的爵士乐俱乐部也有65公里的距离；因此，我们建立一个爵士乐俱乐部能够占有当地全部的市场。此外，爵士乐在马瑞地区非常流行。去年夏天，有超过100000的民众参加了马瑞爵士乐节，一些著名的爵士乐家都居住在马瑞地区，并且在当地收视率最高的电视节目是每天的“爵士乐之夜”。最后，在全国范围内的调查显示：爵士乐的粉丝愿意花1000美元在爵士乐的娱乐上。这些都说明，爵士乐俱乐部在这个地区一定能够赚钱。
• 论证有效性分析分析下列论证中存在的缺陷与漏洞，选择若干要点，对该论证的有效性进行分析和评述。         下面是未来广告公司在滨海市发起的一项活动，目的是使客户相信，如果他们使用未来广告公司的广告牌为他们的产品做宣传，那么他们的销售额将会上升。         “未来广告公司能够提高你们公司产品的销售额，这一点可以从去年我们做的一个实验中看出来。为了提高全国女子马拉松运动冠军在大众中的知名度，我们连续三个月在广告牌上刊登她的照片和名字。在此之前，尽管在马拉松运动中她赢得了冠军头衔，并且受到了全国性的关注，但是在滨海市里，15000个随机调查者中只有5%的居民看到她的照片时能够正确说出她的名字。经过三个月的宣传试验，35%的被访问者在第二次调查中能够说出她的名字，所以我们的广告宣传是很见效的。”
• 论证有效性分析分析下列论证中存在的缺陷与漏洞，选择若干要点，对该论证的有效性进行分析和评述。         以下资料摘自某杂志的一篇社论：“从历史上看，我们国家的大多数工程师都接受过高等教育。然而，最近几年到达上大学年龄的人开始减少，而且高中的入学人数也在减少，这种趋势在今后的十年里都将会一直延续。因此，我们国家将面临接受过训练的工程师短缺的情况。如果想保持在国际市场上的竞争实力，我们必须增加教育投资，而且要尽快。”
• 论证有效性分析分析下列论证中存在的缺陷与漏洞，选择若干要点，对该论证的有效性进行分析和评述。         以下资料摘自《星城日报》经济专栏：“在过去的十年里，星城地区的饭店业经历了空前的发展，预计这种增长的势头在未来的几年里将会继续保持。其理由是最近几年该城市的变化：人们收入增加，有更多可以自由利用的休闲时间，人们对美食有了更大的兴趣，这些变化可以通过《星城日报》对其读者所做的调查得到证实。”
• 写作In this section, you are asked to write an essay based upon the following information. Make comments and express your own opinion. You should write about 150 words on the Answer Sheet.  以往很多人报考成人高校，是为了圆文凭梦，如今，手持本科、硕士文凭，回头重新考大学的大有人在。据报道，今年报名全国成人高考的上海考生中，有390名本科毕业生，15名硕士生。 写一篇约150词左右的作文对此现象进行评论并表达自己的意见。
• 写作Suppose you are a to-be graduate and want to apply for a position in a certain company. Write the company's staff office a letter to 1)introduce your qualifications briefly，and 2) ask for an interview. You should write about 100 words on the ANSWER SHEET. Do not use your own name. Use "Zhang Wei" instead. Do not write your address.
• 英译汉    We did not care whether Benjamin succeeded in inserting the key into the slot. He was having a good time and was exploring, two activities that did matter to us.     But the critical point was that, in the process，we were trying to teach Benjamin that one can solve a problem effectively by oneself. Such self-reliance is a principal value of child rearing in middle-class America. So long as the child is shown how to do something - whether it be placing a key in a key slot, or making up for a misdeed - he is less likely to figure out himself how to accomplish such a task. And，more generally，he is less likely to view life — as Americans do - as a series of situations in which one has to learn to think for himself, to solve problems on one's own and even to discover new problems for which creative solutions are wanted.
• 英译汉    Climate change is a global issue of common concern to the international community. In recent years, worldwide heat waves, droughts, floods and other extreme climate events have occurred frequently, making the impact of climate change increasingly prominent. It has become a main world trend that all countries join hands to respond to climate change and promote green and low-carbon development.     China is the world's largest developing country, with a large population, insufficient energy resources, complex climate and fragile eco-environment. It has not yet completed the historical task of industrialization and urbanization and its development is unbalanced. China's per-capita GDP in 2010 was only a little more than RMB 29,000. By the UN standard, China still has a poverty-stricken population of over 100 million, thus it faces an extremely arduous task in developing its economy, eliminating poverty and improving the people's livelihood. In the meantime, China is one of the countries most vulnerable to the adverse effects of climate change. 
• 英译汉    In the film The Devil Wears Prada, Priestly scolds her unattractive assistant for imagining that high fashion doesn't affect her. Priestly explains how the deep blue color of the assistant's sweater descended over the years from fashion shows to department stores and to the bargain bin in which the poor girl doubtless found her garment.     This top-down conception of the fashion business couldn't be more out of date or at odds with the feverish world described in Overdressed, Elizabeth Cline's three-year condemnation of "fast fashion". In the last decade, advances in technology have allowed mass-market labels to react to trends more quickly and anticipate demand more precisely. These labels encourage style conscious consumers to see clothes as disposable and to renew their wardrobe every few weeks. By offering on-trend items at dirt- cheap prices, these brands have hijacked fashion cycles, shaking an industry long accustomed to a seasonal pace.
• 英译汉    An old saying has it that half of all advertising budgets are wasted—the trouble is，no one knows which half. In the Internet age, at least in theory, this fraction can be much reduced. By watching what people search for，click on and say online, companies can aim "behavioural" ads at those most likely to buy.     In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine-grained information: Should advertisers assume that people are happy to be tracked and sent behavioural ads? Or should they have explicit permission?      In December 2010 America's Federal Trade Commission (FTC) proposed adding a "do not track" (DNT) option to Internet browsers, so that users could tell advertisers that they did not want to be followed. In February the FTC and the Digital Advertising Alliance agreed that the industry would get cracking on responding to DNT requests.
• 英译汉    Up until a few decades ago, our visions of the future were largely — though by no means uniformly — glowingly positive. Science and technology would cure all the ills of humanity, leading to lives of fulfillment and opportunity for all.      Now Utopia has grown unfashionable, as we have gained a deeper appreciation of the range of threats facing us, from asteroid strike to epidemic flu and to climate change. You might even be tempted to assume that humanity has little future to look forward to.      But such gloominess is misplaced. The fossil record shows that many species have endured for millions of years一 so why shouldn't we? Take a broader look at our species' place in the universe, and it becomes clear that we have an excellent chance of surviving for tens，if not hundreds，of thousands of years. According to the UN, there are no major threats resulting in an overall population decline.
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